Privacy Policy

This privacy policy explains how The Marketing Tech Co ("we", "us", "our") collects, uses, and protects personal data when you visit www.themarketingtechco.com (the "Site") or otherwise interact with us.

We are the data controller for the personal data described in this policy.

Entity name: The Customer Technology Company, Trading as The Marketing Technology Company

Registered address 167-169, Great Portland Street, London, England, W1W 5PF

Contact email hello@thecustomertechco.com

2. What personal data we collect

2.1 Information you give us directly

  • Contact form enquiries — name, email address, company name, phone number (if provided), and the content of your message.

  • Newsletter sign-up — email address, and name if provided.

  • Correspondence — any information you share with us via email, LinkedIn, or during calls/meetings.

2.2 Information collected automatically

  • Usage data — pages visited, time on site, referring URLs, device type, browser type, and approximate location (derived from IP address).

  • Cookies and similar technologies — see Section 6 below.

3. How we use your personal data

  • Purpose Lawful basis (UK/EU GDPR)

  • Responding to enquiries submitted via the contact form

  • Legitimate interests (to respond to enquiries)

  • Contract (where discussing a potential engagement)

  • Sending newsletter content and updates

  • Consent (you can withdraw this at any time)

  • Understanding and improving how the Site is used

  • Legitimate interests

  • Complying with legal obligations

4. Who we share your data with

We do not sell your personal data. We may share it with:

  • Service providers who support our operations, such as [email/CRM provider, e.g. HubSpot, Salesforce, Adobe, Mailchimp and the like] and [analytics provider, e.g. Google Analytics], under contracts requiring them to protect your data.

  • Professional advisers (e.g. accountants, legal counsel) where necessary.

  • Authorities where required by law.

5. International data transfers

Some of our service providers may process data outside the UK/EEA. Where this happens, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or an adequacy decision.

6. Cookies

The Site uses cookies and similar technologies to:

  • Enable core site functionality

  • Measure site traffic and usage (analytics)

  • Deliver relevant marketing/remarketing

You can manage or withdraw consent to non-essential cookies at any time via [your cookie banner/consent management tool] or through your browser settings.

7. How long we keep your data

We keep personal data submitted through the contact form for [e.g. 24 months from your last contact with us], unless a client relationship begins, in which case we retain it for as long as necessary to deliver our services and meet our legal and accounting obligations.

Newsletter subscriber data is kept for as long as you remain subscribed, and is deleted or anonymised shortly after you unsubscribe.

Analytics data is retained in line with the retention settings of our analytics provider, typically 14–26 months.

8. Your rights

Under UK/EU GDPR, you have the right to:

  • Access the personal data we hold about you

  • Request correction of inaccurate data

  • Request deletion of your data

  • Object to or restrict certain processing

  • Request data portability

  • Withdraw consent at any time (e.g. unsubscribe from the newsletter)

  • Lodge a complaint with a supervisory authority (in the UK, the Information Commissioner's Office

To exercise any of these rights, contact us at hello@thecustomertechco.com.

9. Data security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. However, no method of transmission over the internet is completely secure.

10. Children's privacy

The Site is intended for business audiences and is not directed at children. We do not knowingly collect data from anyone under 18.

11. Changes to this policy

We may update this policy from time to time. The "Last updated" date at the top of this page reflects the most recent revision.

12. Contact us

If you have questions about this policy or how we handle your data, email hello@thecustomertechco.com